![brand mood board brand mood board](https://aimeekjourney.files.wordpress.com/2020/11/personal-brand-mood-board-oransj-1.jpg)
![brand mood board brand mood board](https://cdn.slidesharecdn.com/ss_thumbnails/fe12f272-fce7-4acb-9325-42ed8e0c8218-160205085523-thumbnail-4.jpg)
They can add texture, dimension and that 'extra something' will make your mood boards really stand out. If you want a customized look to your mood board, consider hiring a designer.
![brand mood board brand mood board](https://i.pinimg.com/736x/22/c2/a4/22c2a45bf7c9501c3bcdcb61f63e2cd6.jpg)
Designers also have computer skills that are far more comprehensive than the average marketer. They understand how images and words are interpreted and processed by the brain.
#BRAND MOOD BOARD HOW TO#
They’ve been schooled on how to layout words and images in a way that communicates the relative importance of each. Designers are experts at visual expression and visual storytelling. Hire a designer to help you lay out the imagery. Make sure the words are legible and add dimension to the words you’ve used to describe your brand. Experiment with different size fonts and the leading of your words as well. If it’s romantic or whimsical, try a script font. If it’s modern – then a sans-serif font like Helvetica Neue Light or TW Cent MT is appropriate. If your brand is playful – then a kid-like font is appropriate. Whatever words you use to capture the essence of your brand, use fonts that are encapsulate the feeling of the words. This can be a short statement that encapsulates the brand positioning, or it could be a tag line. For brand mood boards that I test with consumers, the brand imagery will also be accompanied with a statement about what the brand means. Play with words and fonts to convey your brand message. Whatever your brand character is, use color to help tell your story. If it’s feminine, use soft hues and textures. If your brand is seductive and understated, like Calvin Klein, then perhaps the mood board will be in black and white or have strong silhouettes. If your brand is optimistic and playful, like Gymboree, your mood board will have vibrant and bright colors. But even if you don't have a brand style guide, you should use color to communicate your brand's tone. Your brand may have a color palette for its logo and other communications. If you use abstract images, just make sure the average person can tell what the image is.
![brand mood board brand mood board](https://cdn.dribbble.com/users/5411/screenshots/2597282/brandboard.jpg)
For example, if you want to convey that your brand is highly accurate or engineered, you may want to use images of gears. Your images also don’t have to be literal. Though you might have limitations due to the stock photos you have access too, do your best to pick images that are realistic, and not too posed or not too perfect. It could be a family traveling together in a car or a family snuggling under blankets watching a fireworks show. If you are a family brand and togetherness is one of your brand values, use images that convey the feeling that happens when families get together. Find images that evoke an emotion or a mood. Pick images that express the feeling your brand wants to convey. Here are some tips on how to create a brand mood board: A mood board can help marketers visualize a brand's positioning and, as in my friend's case, it can even help solidify and further define a brand and its point of view. In a previous post about Brand Character, I wrote about the importance of bringing your brand to life with descriptive words and images. Mood boards are useful because I believe that every brand has a character. Her mood board was instrumental in helping her create the perfect atmosphere for this important event and throw a wedding that reflected her personal style. When she created her mood board, it became clear that she wanted a wedding that felt more like a sophisticated, intimate dinner party with friends. Where should she have her wedding? What type of food should she serve? What color will the bridesmaid's dress be? What kind of flowers? I suggested that she do a mood board to capture the essence of her event. She had an idea of the kind of wedding she wanted, but was feeling overwhelmed by the myriad of choices she had and the looming decisions she had to make. One time I was helping a friend gather inspiration for her upcoming wedding. Mood boards are useful in many areas of life. In essence, mood boards elevate your brand story. They convey your brand character in a way that words alone cannot. Mood boards are a great way to bring to life your brand positioning in a compelling way.